Spam Compliance| CAN-SPAM Policy Compliant
We are CAN-SPAM Policy Compliant
As a market leader in the email marketing industry, FrescoData is fully committed to delivering high-quality and CAN-SPAM compliant email marketing services.FrescoData complies with the Spam laws in the following ways.
- False or deceptive headers – FrescoData does not allow the manipulation of email headers nor uses relays to execute email campaigns. Any recipient who reads our clients’ email will clearly see that the email was deployed from our servers. Additionally, we use approved and ethical channels to ensure emails are sent and received successfully.
- Use of Misleading Subject Lines- We require that all subject lines attached to outgoing email marketing campaigns should clearly relate to the email content. We prohibit the use of deceptive subject lines.
- Unsubscribe mechanism in each email- To facilitate opt in email marketing,FrescoData inserts unsubscribe options at the bottom of every email sent from our servers. We provide a clear and functional unsubscribe option in every email campaign.
- Valid Postal Address– FrescoData provides email senders with email fields to append their physical postal addresses so that they can be displayed along with the content of the message. The physical address that appears at the bottom of the client’s email is subject to change if the senders’ details changes.
How FrescoData enforces compliance on a Global level
You’ve done your research and walked on proverbial eggshells to insure your message gets to the inbox of the right person, but sometimes that’s not even enough. No two countries are alike, and regions around the world are taking extra steps in many directions to protect their residents from the ever-increasing SPAM flood. This is great when referring to actual SPAM; however, where does that leave the vast array of legitimate marketers? A wide range of genuine offerings are being trashed or blocked because of laws varying by country.
Some countries have enacted software to block messages with certain SPAM –like characteristics, and some are willing to let the messages come through just to take it all the way to prosecution. Doing your due diligence will help you avoid the dreaded junk-mail folder, getting slapped with fines, and even ruining your company’s reputation. With policies being consistently implemented and updated, it is important to know your target country’s laws and do your best to follow them when sending any type of marketing communication.
Below are some policy highlights from various countries just to give an idea of the different quirks to look out for. Before marketing to any country, however, it is highly recommended that you fully learn their policies to avoid the pitfalls of being marked as a spammer.
- The SPAM label given isn’t limited only to email communications. Text and other electronic communications can be labeled SPAM as well.
- If an email is sent on your behalf, you are still the one held accountable to compliance
- Harbors laws against certain methods of email address “harvesting”
- Requires the letters <ADV> with a space before the subject
- Canada’s policy on SPAM is tightening up starting this year, and it will be one of the strictest systems in the world.
- The new law should not negatively affect legitimate email marketers
- A fine for non-compliance can add up to $1 million per day
- Express consent will be needed in most cases
- Opt-in contacts must do so in a separate agreement. Consent must not be bundled with other communications such as terms & conditions.
- Failing to Unsubscribe is not considered opting in
- The identity of the sender must be made clear to the recipient
- Germany applies some of the harshest consequences for non-compliance – including imprisonment
- The word ADVERTISEMENT must be included in the subject line
- The communication must not contain any misleading information
- An option to unsubscribe is mandatory
- Non-compliance can lead to fines
Need help with Spam Compliance?
Contact Us or Call 1.888.902.5106 to learn how FrescoData works to protect its customers from violating the CAN-SPAM Act.