Automotive Case Study

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Automotive Case Study: NORDSON EFD

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ABOUT

Nordson EFD, a Nordson Company is a world class precision fluid dispensing systems, adhesives, coatings, sealants, biomaterials and other test and inspection products manufacturer. Its EFD dispensing systems helped companies worldwide to increase their output, improve quality and reduce their production costs. The company is also a leading formulator of specialty solder pastes for dispensing and printing applications in the electronics industry.

Nordson Company founded in 1954, is headquartered in Westlake, Ohio, and has operations and support offices in more than 30 countries.

BRIEF

As a leading manufacturer of precision fluid dispensing systems, one of the major industries targeted by Nordson is the Global Automotive Industry. From time to time Nordson procures a list of automotive manufacturers and retailers to market their products. Nordson’s brief was to target automotive manufacturers and retailers in a given region in order to facilitate a better marketing and business approach.

Solution

For a company like Nordson EFD who had tapped most major automobile industry players, FrescoData had to devise innovative plans to carry out the sourcing. The strategy was aimed at building relationship with new prospects, increasing their valuable engagement score, as well as establishing a higher conversion and sales rates to make its campaign successful.

FrescoData utilized its extensive experience in the automotive industry to source a customized list tailored to Nordson EFD’s specifications. It contained CEO, Expats and Top Business decision makers from FrescoData’s database of 38 million business contacts.

It covered companies which utilized the fluid dispensing systems, adhesives, coatings, sealants, biomaterials and other inspection materials in its productions for various equipments. The list also provided integrated firmographics including company size, revenue and employee strength. Apart from basic firmographics, it included demographics from the region the list was sourced.

This list was then provided to Nordson EFD on completion of a verification process done by Frescodata’s QC team. The list guaranteed up to 95% deliverability and a compelling customer value proposition on integration with Nordson EFD’s marketing campaign.

Due to Nordson EFD’s accessibility to campaign analytics, both the teams were able to track campaign performance and receive reports on open and click-through rates. They didn’t anticipate the campaign results to be great since it was truly a challenge to have sourced newer clients for a company that had a universal presence in the Automotive Industry.

RESULTS

Using data-driven lists from FrescoData, Nordson EFD conducted a strategically planned marketing campaign to approach its target audience – top executives from automotive industry. The marketing campaign was highly successful!

Nordson EFD and FrescoData have planned additional strategies together to target executives from the automotive industry in other countries.

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