205,000,000,000 emails are sent and received every day. Today’s customers prefer interacting on email than in person or a call. This is why it is important that you as a marketer are sending personalized emails for your existing and potential customers to boost email conversions.
According to Gartner, 73% of customers prefer to do business with brands who use personal information to deliver a personalized email campaign experience. Although, only 10% of these emails are effective. (Read: What Makes Email Marketing Campaigns So Effective)
An average person receives 97 emails per day, and an average 416 commercial emails per month. Of these, the top inbox clutters include; daily deals, social interactions, dating, apparel, home, department stores, children’s products, music/games/movies, health and beauty, and entertainment. A majority – 70 percent – of these emails are from retailers trying to sell something.
What Do Customers Expect from Marketers?
78 percent of customers prefer buying from brands that provide them personalized offers.
73 percent of customers are more likely to do business with brands who use personal data to offer personalized discounts.
72 percent of customers prefer email over any other source of digital marketing.
60 percent of customers are more comfortable having their interest and behaviors stored by brands so they would receive relevant offers throughout the year.
Why Email Personalization Matters?
According to Forrester, failure to personalize can result into more than 8 million dollars of lost revenue over 36 months. On a similar note, a Gartner research revealed that only 10 percent of brands feel they’re personalized effectively. (Read: Personalization, A Powerful Digital Marketing Tool)
Statistics and anecdotes depict that when a marketing email looks like an email from a personal acquaintance, the likelihood of getting better open rate and conversion increases. Personalization leads to a sporadic rise in conversions when segmented email lists are used. A segmented email list would gather 140% additional revenue per campaign than a non-personalized one. (Read: List Segmentation on Email Marketing Stats)
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