Your direct mail database is of no use if you are unable to analyze it and extract useful bits of information. Before you get overpowered with all the emails you have in your database, begin by reviewing your research objectives.
To start with, your research for the next direct mail campaign may comprise of data such as ratings from customers, or responses on surveys. If it’s the quantitative data that you have in majority you can organize your responses. If it’s qualitative data that you have gathered, search for similarities. Once you have enough information to put into perspective for an upcoming direct marketing you can compare your market research for further competitive analysis.
For getting higher response rates from direct mail campaigns, it’s important to analyze your rival’s marketing. Begin by creating a list of your direct rivals and after that gathering their marketing materials. Sign up for their direct mail campaigns so you can see what they’re doing precisely and investigate whether it works or not.
The objective of this is to search for consistencies over their marketing efforts. Take a closer look at the content in the direct mail. This data will demonstrate to you how they are positioning their product to fulfil their customers’ needs. When you break down your rival’s marketing campaigns altogether, you can figure out where better marketing openings are and where you can pursue a bigger share of the business sector.
Since you’ve characterized your customer profile and have analyzed where better market openings are, you have to obtain the names and addresses of those people who fit the description of your intended target market. Buy direct mailing lists from a reputable vendor who understands your target customer’s profile and give what you need.
Once you buy direct mailing lists, you need to test it in order to understand the response rate on your direct mail campaigns. Even if two lists look almost identical, there’s going to be a huge difference in the response rates you receive.
As you continue to work on your direct mail campaign, you’ll need to make sure you get things right for your campaign. To enhance the user experience on your direct campaign, here’s a list of things you could possibly tick off to keep your audience’s interest and attention.