Does email marketing still work? You’re asking the wrong question. On an average people sent 250 billion emails per day. The right question to ask is – what is the best day of the week to send emails? Unless you want your audience to forget who you are, we recommend you start using the most […]

There’s an important difference between strategy and good practice when it comes to emails. If you’ve already read our Email Marketing Best Practices guide for 2018, then you’ll know exactly how to set your emails up to appeal to potential consumers. Using an engaging email to get customers to bring themselves into your business is […]

How do you – Get your email delivered? Get your email opened? Get your email read? Get your audience to act? The answer is email newsletter design. An email newsletter design has a significant role for successful email campaigns since brands want to be remembered by their audience. So, what makes the perfect email newsletter? […]

In 2018, email marketing is as commonplace as direct mailing used to be 20 years ago. People are inundated by email on a daily basis. This means that in order for your email to stand out, you need to avoid all the pitfalls that are associated with email marketing. The rules of good email marketing […]

What will email marketing look like in five years’ time? Will it be unchanged, broadly the same, significantly changed but still fundamentally email, completely transformed, or non-existent?  

The average number of emails a person receives on a regular day is 121. That’s not a typo, you read that right. With all this clutter, there is not denying that you need to get creative to get recipients to open your emails! Competition is ferocious but you’ll have the upper hand if you craft […]

Long gone are the days when you would send a generic email to all your prospects and hoped for the best. Nowadays, we are facing smart and demanding clients, looking for brands that are willing to put in the extra effort to obtain their business. Let’s face it, no one has the time to craft […]

There has been a lot of buzz around online ads in the last couple of years, and even though this new-ish marketing tool has proven to produce results, it has yet to be perfected. Due to a higher number of ads being promoted, viewability levels are dropping drastically which means that most ads (about 50%+) […]

Generating new leads is always a top priority for any enterprise and educational institutions are no different. Email marketing is still one of the most efficient and direct ways to achieve this goal. For this, there are a few steps institutions can take in order to get to the next level: Know what your goals […]

Getting an email campaign off the ground is a time consuming but extremely important task. Several weeks go into strategizing, creating relevant and original content and figuring out timing and other details. But what happens when you miss the mark and things don’t work out? This is a reality that every marketing department will have […]