Millennials rule the giant world of e-Commerce. In fact, millennials are those groups of individuals who perhaps have the more power to spend compared to any other generation. It’s estimated in the United States that the number is estimated to reach annually $200 billion in 2017. The millennials are the first digital generation so far […]

Email marketing has evolved over the last few years into a legitimate and highly reliable marketing channel based on the principles of permission based marketing policy. The bedrock of its foundation is obtaining permission to send the marketing messages to recipients, and of encouraging prospects and existing clients to enhance targeting and relevancy. Seeking permission […]

The Cupertino, California-headquartered multinational giant Apple has a massive following of loyal fans and clientèle who are always zealous about nearly every piece of the little announcement the company has to carry out. Now that is highly impressive. Same goes for Apple email marketing messages, as they are crisp, clear, and up to the mark. […]

At FrescoData, we have shared a great deal of insights, email marketing tips to help companies make the most of their marketing budget. In order to stay in business, you have to sell. So, what is the best way to make a good sale? Follow these 10 tips to convert more email readers into loyal […]

Email promotion is by far one of the most profitable means of marketing. A critical aspect of the process is the audience segment that trusts you with their email address, i.e. prospective customers and clients who have subscribed to your email newsletter. But, that’s a problem – it can be difficult to get people on […]

Given the amount of email marketing tips being thrown all around us, it’s difficult to focus on all the specific details and still manage to produce tangible results. Miss a detail or two, and the campaign turns into a never-ending, nail-biting ordeal. That’s why we’ve created a mini check-list of external factors that can impact […]

A couple of weeks ago, we wrote about “Common Reasons Why People Subscribe & Unsubscribe”. We received a few emails from people wanting to know how they could fix their email marketing strategy to bring in more sales lead. Now, some strategies work better than others. Below are a few tips that would help you […]

The longevity of email marketing stands as a testament to the fact that email is still the most mature channel for engaging online with your audience. Regardless of whether your businesses is B2C or B2B, your email marketing effectiveness can directly influence your revenue. Below is a list of inbox-tested email marketing tips to get […]

Email marketing is one of the fastest ways to reinforce your brand. The more consistent will your email marketing and its brand voice, the more likely you are to win a transaction with your customer. Email marketing combines all incongruent elements of a marketing strategy and bridges the gap between offline and online in ways […]

In the first half of 2013, data-driven marketing increased by a staggering 227%. About 90% of respondents agreed that use of segmentation and targeting strategies is crucial to their digital marketing techniques. Along these lines, email marketing was seen as an area most influenced by data accumulation. Around 72% of respondents said that data and […]