Everyone is talking about leads these days. And while the conversion is continuing you can hear those incredibly popular questions like: how to generate leads, how can one get more leads, is it a good idea to buy online leads?
One thing is sure that leads, meaning good leads, are essential for your business. Good leads can be compared to the life-blood, without them your business will simply die.
Yet there is one more question often asked: “Should one buy online leads?” There is no simple answer for that question though.
If you do not want to buy online leads you should consider implementing attraction marketing as the long-term goal and solution for getting good leads. However keep in mind that attraction marketing is a tool that needs time to be effective. By using attraction marketing you will not get good online leads immediately as some people just do not want to talk to their warm market.
Before you decide to buy online leads you have to consider, however, couple of issues.
First, what is your purpose of purchasing online leads? Do you just need a sudden boost of your prospects? If you plan to buy online leads to build the database of prospects, you should remember that it will require a rather high sum of money. However some analysts are convinced that the purchase of online leads is not a long-term solution, instead they recommend attraction marketing. If you buy online leads and you are a beginner in the business it will certainly help you develop phone skills and test out different tactics as well as closing deals.
Second, what are going to say? If you do not know the first thing about what to say then you should start with a script to have a chance to get good leads. You can use “Little Black Book” by Todd Falcone or “Black Belt Recruiting” by Mike Dillard. After some time, however, you should customize your own script.
Third, what is the goal of your phone call? Every conversation, which will be held by you, needs a goal. Otherwise the whole conversation will be nonproductive and you will not get any good leads.
Fourth, be prepared for the next step. Once you know the goal of your conversation you should be prepared for the next step. So if the goal is to have a prospect to see a presentation of yours, you should have the right link to give it to him immediately.
Fifth, how to close them? Just ask for it, otherwise it will not happen.
Sixth, what are your expectations? At the beginning just realize that you will have to call many good leads to get high amount of sales!
Seventh, what kind of leads are they? Are these real-time leads or discounted/aged leads?
And last but not least, where are all these leads coming from? When companies decide to get their leads online, they will use their own pages and surveys to gather necessary information. So when you decide to buy online leads you should ask the company what source they use while gathering information. You should ask yourself a question: “Is this company veritable?” But after all you want to have an access to good leads.
Buying online leads certainly will help you at the beginning of your business journey. You will have better chances of getting good leads.