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Email Marketing Blog

Thanks for stopping by FrescoData’s blog. Here’s you’ll find the most useful and insightful email marketing resources and strategies: email marketing articles, blogs, and case studies. You can send us blog ideas or submit an article at

Email Marketing Metrics

Top 5 email metrics every email marketer should look at

Analytics are important metrics to determine the success of your marketing campaigns. With email, there ...
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Is email marketing still relevant in the age of social media?

Social media marketing has skyrocketed in recent years. Businesses are directly connecting with their customers ...
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Email Marketing Stats for 2018

Does email marketing still work? You’re asking the wrong question. On an average people sent ...
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Email Marketing Strategy Guide

Email Marketing Strategy Guide 2018

There’s an important difference between strategy and good practice when it comes to emails. If ...
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Email Design Tips

Email design tips for successful email marketing in 2018

How do you - Get your email delivered? Get your email opened? Get your email ...
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Email Marketing Best Practices 2018

Email Marketing Best Practices 2018

In 2018, email marketing is as commonplace as direct mailing used to be 20 years ...
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Email Marketing Future

What Do Marketers Think the Future of Email Marketing Looks Like? (Infographic)

What will email marketing look like in five years’ time? Will it be unchanged, broadly ...
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High-Conversion Email Marketing

Three Ingenious Practices for High-Conversion Email Marketing

According to Frescodata’s Digital Marketing Experts, Email Marketing is one of the most resourceful advertisement ...
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idmerit event money2020

iDMerit @Money20/20: The Importance of KYC Compliance

FrescoData has officially launched iDMerit, a verification gateway with the capability to verify 3.5 billion ...
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increase email open rate

5 Musts for Increasing Email Open Rates

The average number of emails a person receives on a regular day is 121. That’s ...
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Email Automation

Email Automation and Subscription Models

Long gone are the days when you would send a generic email to all your ...
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email marketing is still king

In a world of Ads, is email marketing still the king?

There has been a lot of buzz around online ads in the last couple of ...
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Email Marketing and Mobile Devices

How to Use Email Marketing for Higher Education Institutions

Generating new leads is always a top priority for any enterprise and educational institutions are ...
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Email creative

Email Creative: why looks matter

They say that do not judge a book by its cover, however, when it comes ...
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Email Marketing Campaign

Email campaign failed? here are some possible reasons

Millions upon millions use their emails on a daily basis. The number of individuals that ...
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