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Email Marketing Blog

Thanks for stopping by FrescoData’s blog. Here’s you’ll find the most useful and insightful email marketing resources and strategies: email marketing articles, blogs, and case studies. You can send us blog ideas or submit an article at

Email Deliverability

Create More Email ROI with Email Deliverability

No one wants the emails they send out to be marked as spam, especially email ...
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The KonMari Method for Your Emails

Today minimalism has become trendy. Tidying though has just become even trendier. With Marie Kondo’s ...
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Create a More Efficient Business with Better Data

Data hygiene is an important part of the data enrichment services for your business. In ...
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valid email list

Using Valid Email Lists for Better Higher Ed Enrollment Marketing

When marketing toward high school students, it is important to keep their needs in mind ...
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Email Marketing Best Practices for Design in 2019

This year, email marketing is going to remain in the mainstream. According to McKinsey, email ...
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cold email campaigns

Cold Email Campaigns vs Email Marketing Campaigns

Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They ...
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data enrichment services for higher ed

Data Enhancement Services for Higher Ed Enrollment Marketers

Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The ...
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drip email campaign illustration

Tips for Successful Drip Email Campaigns

If you have not used automated emails in your marketing efforts, you should seriously consider ...
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Email address list illustration

Using an Email Address List for Better Higher Ed Marketing to Gen Z

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward ...
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5 Major Email Marketing Mistakes to Avoid in 2019

Email marketing is still one of the best ways for businesses to reach their customers ...
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Cliff Notes are Useful, so are Targeted Email Address Lists

December is crunch time for new student enrollment season. Students are submitting their final applications ...
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Holiday Email Marketing Examples, Tips and Tricks

The holiday season is an exciting, and stressful, time for marketers. It is one of ...
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Interactive email content

Interactive Email Content for Effective Email Marketing

Interactive content is on the rise. The numbers support this: there is a 73% click-to-open-rate ...
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big data analytics servers

Big Data Analytics Drives Global Economies

There is an enormous amount of big data in the world. Because of this, we ...
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email illustration

Email Bounces: Hard vs Soft Bounces

We have recently been covering different ways to maintain good email deliverability rates, from maintaining ...
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