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Email Marketing Blog

Thanks for stopping by FrescoData’s blog. Here’s you’ll find the most useful and insightful email marketing resources and strategies: email marketing articles, blogs, and case studies. You can send us blog ideas or submit an article at

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Using an Email Address List for Better Higher Ed Marketing to Gen Z

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward ...
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5 Major Email Marketing Mistakes to Avoid in 2019

Email marketing is still one of the best ways for businesses to reach their customers ...
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Cliff Notes are Useful, so are Targeted Email Address Lists

December is crunch time for new student enrollment season. Students are submitting their final applications ...
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Holiday Email Marketing Examples, Tips and Tricks

The holiday season is an exciting, and stressful, time for marketers. It is one of ...
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Interactive email content

Interactive Email Content for Effective Email Marketing

Interactive content is on the rise. The numbers support this: there is a 73% click-to-open-rate ...
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Big Data Analytics Drives Global Economies

There is an enormous amount of big data in the world. Because of this, we ...
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Email Bounces: Hard vs Soft Bounces

We have recently been covering different ways to maintain good email deliverability rates, from maintaining ...
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Why is Data Enhancement Important?

Why is Data Enhancement Important? Does your email list have the right data in the ...
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What Does Great Email Marketing Data Consists Of

Different types of email marketing data need to be collected, tracked and analyzed by your ...
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5 Email Ideas for Every Email Marketing Campaign

5 Emails for Every Marketing Campaign Studies show that 2.5 billion people in the world ...
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How to Maintain a Positive Email Reputation

Last week we talked about how you can effectively blacklist yourself on email servers. Blacklisting ...
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How to Effectively Blacklist Yourself

Blacklisting is a term that applies to the practice of identifying email spammers. Spammers are ...
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Cold Emails and Three Factors to Consider

Cold emails are tricky. They are much different than cold calls where you can interact ...
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Ouch! Email Marketing Pain Points

Creating email marketing campaigns can be a cumbersome experience. It can get tedious to constantly ...
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International Spam Laws

The world is becoming more and more interconnected every day. This means communication between people ...
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