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Email Marketing Blog

Thanks for stopping by FrescoData’s blog. Here’s you’ll find the most useful and insightful email marketing resources and strategies: email marketing articles, blogs, and case studies. You can send us blog ideas or submit an article at

Why You Should Re-Engage Your Old Mailing List

Why You Should Re-Engage Your Old Mailing List

In email marketing, one of the biggest myths is that a bigger email mailing list ...
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buy a targeted business mailing list

Tips for Reaching Out to Potential Event Sponsors with a B2B Mailing List

Event sponsors are important to your events. They can be the difference between a profitable ...
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How to Repair a Bad Email Sender Reputation

How to Repair a Bad Email Sender Reputation

In email marketing, delivering an email and getting strong email ROI is not as simple ...
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The Best Email Marketing with Video Content

The Best Email Marketing with Video Content

Videos are extremely popular in 2019. It is the fastest growing form of content on ...
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The Brain, Your Name and the Best Email Marketing

The Brain, Your Name and the Best Email Marketing

The way our brains work is fascinating. Different stimuli affect us in different ways. These ...
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Improve Email ROI with Cart Abandonment Emails

Improve Email ROI with Cart Abandonment Emails

As many marketers know, cart abandonment is a real problem. According to industry reports, over ...
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Email Deliverability

Create More Email ROI with Email Deliverability

No one wants the emails they send out to be marked as spam, especially email ...
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The KonMari Method for Your Emails

Today minimalism has become trendy. Tidying though has just become even trendier. With Marie Kondo’s ...
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Create a More Efficient Business with Better Data

Data hygiene is an important part of the data enrichment services for your business. In ...
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valid email list

Using Valid Email Lists for Better Higher Ed Enrollment Marketing

When marketing toward high school students, it is important to keep their needs in mind ...
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Email Marketing Best Practices for Design in 2019

This year, email marketing is going to remain in the mainstream. According to McKinsey, email ...
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cold email campaigns

Cold Email Campaigns vs Email Marketing Campaigns

Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They ...
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data enrichment services for higher ed

Data Enhancement Services for Higher Ed Enrollment Marketers

Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The ...
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drip email campaign illustration

Tips for Successful Drip Email Campaigns

If you have not used automated emails in your marketing efforts, you should seriously consider ...
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Email address list illustration

Using an Email Address List for Better Higher Ed Marketing to Gen Z

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward ...
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