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Email Marketing Blog

Thanks for stopping by FrescoData’s blog. Here’s you’ll find the most useful and insightful email marketing resources and strategies: email marketing articles, blogs, and case studies. You can send us blog ideas or submit an article at

Why is Data Enhancement Important?

Why is Data Enhancement Important? Does your email list have the right data in the ...
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What Does Great Email Marketing Data Consists Of

Different types of email marketing data need to be collected, tracked and analyzed by your ...
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email marketing illustration

5 Email Ideas for Every Email Marketing Campaign

5 Emails for Every Marketing Campaign Studies show that 2.5 billion people in the world ...
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How to Maintain a Positive Email Reputation

Last week we talked about how you can effectively blacklist yourself on email servers. Blacklisting ...
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How to Effectively Blacklist Yourself

Blacklisting is a term that applies to the practice of identifying email spammers. Spammers are ...
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Cold Emails and Three Factors to Consider

Cold emails are tricky. They are much different than cold calls where you can interact ...
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email marketing illustration

Ouch! Email Marketing Pain Points

Creating email marketing campaigns can be a cumbersome experience. It can get tedious to constantly ...
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International Spam Laws

The world is becoming more and more interconnected every day. This means communication between people ...
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To Opt-In or to Opt-Out?

Opt-in and opt-out forms determine how your audience consents to receive your email campaigns. It ...
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Create Content for Each Stage of Your Sales Funnel

Developing content for your audience goes far beyond inserting relevant keywords into your website pages ...
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user persona illustrations

User Personas Decoded

Rachel is a 35-year-old white suburban housewife. Anton is a 28-year-old black senior marketing manager ...
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How Your List Segments Can Affect Your Email Campaign Template

Let’s say you work for a company that makes headphones. Your company is about to ...
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How to Organize your Content Calendar

The fourth of July was last week. Did your company run a successful holiday campaign? ...
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Neuromarketing: The Hack You Always Wanted

Marketing has evolved significantly over time. In the past, your boss may have increased your ...
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marketing in japan

5 Tips for Marketing in Japan

FrescoData is a company with a global mindset. This is because our data comes from ...
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