According to Frescodata’s Digital Marketing Experts, Email Marketing is one of the most resourceful advertisement techniques in every business; it yields the highest return on investment, provided the right practices are deployed. Email marketing is one of the easiest and capital-friendly campaigns to cajole customers; the mailing is automated and prompt.
Some people will be asking if an email is still essential in marketing. Of course, it is! About 33% of the world’s population communicates through email according to a study by the Radicati Group. How about most real-time verifications that require the use of email?
That notwithstanding, the truth about achieving high-conversion email marketing remains that we must do things right, otherwise, accepting that email marketing is obsolete would be your only choice.
More mistakes are being made in the way we approach people through our email marketing. We must first accept that no one wants to receive a spam email. And how do we present our information as an important message?
The following are practices paramount in any bid for effective and high-conversion email marketing.
Identify Your Audience
When you have an opportunity to communicate with a stranger, knowing about the person is the first thing you would want to do. Convincing a client means you must explore the client’s interests using the right tone and language in your advert copy. This provides a guide while developing the email strategy. With the audience known, you can develop the most suitable form of communication; audio, infographics, text, use of forms, etc.
Identifying your audience will also help to consider when the advertisement should be dispatched if you are required to personalize the message, the language to use, tone, the delivery that will be communicative and when best your audience would prefer to receive your ad copy.
Write Great Captions or Subject Lines
One of the most rewarding practices in email marketing is your caption or subject line. This determines if your audience would be interested in opening your email; in cases where the information is interesting, deleting it or reporting it as spam; when the message is entirely off the recipient’s interest.
You must create captions will entice the recipient into opening the email. It should be “call for action” caption and compelling. People open emails when they sense potential benefits and recognize they may be missing out if they fail to read the message.
Choose the Right Words
Inasmuch as your email copy is expected to be as short as possible, every word must count. Choose the correct words with an understanding that people’s reaction to words depends on the psychological effect it makes. Your words must be coined to be influential in their emotion, compelling them to take action.
You must use literary techniques and use insightful words to help them understand the picture you are painting.
While you are building up the recipient’s excitement, avoid making promises that you cannot keep, this helps to build trust early enough. Also, you must understand that most recipients would regard your ad copy as a hoax. Hence, you must be realistic and provide links for necessary verifications where necessary.