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Neuromarketing: The Hack You Always Wanted

Marketing has evolved significantly over time. In the past, your boss may have increased your budget so you could buy more ads or splurge on putting your logo on a bus stop bench. Today though, it’s in your best interest to spend the least amount of money possible on marketing while still getting impressive results. This is a problem that many markets don’t know how to solve. We have the answer though—neuromarketing.

What is neuromarketing

Neuromarketing is a field that studies how consumers make purchasing decisions and apply this knowledge to make marketing strategies more effective. Specifically, consumers’ sensorimotor, cognitive and affective response marketing stimuli are analyzed by neuromarketers (Wikipedia). Neuromarketing has applications in product design, enhancing promotions and advertising, pricing, store design and improving the customer experience as a whole (NMSBA). The goal of neuromarketing is to align marketers to the needs and wants of their consumers.
Below are some neuromarketing strategies you may want to consider for better success in your marketing:

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