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Is email marketing still relevant in the age of social media?

Social media marketing has skyrocketed in recent years. Businesses are directly connecting with their customers and having meaningful relationships with them. Email, on the other hand, is a tool that has been around for over 40 years and can seem old and outdated in this day and age. This has many business owners wondering if email marketing is still relevant in the age of social media.

Studies show that over 2.5 billion people in the world have an email, making it a huge platform to connect with potential customers. That’s more than the amount of daily active users for Facebook and Twitter combined. At FrescoData, we’re convinced that email marketing is still an important part of any business marketing strategy. Here’s three reasons we believe you should continue to rely on email as a part of your business marketing plan:

  1. The world is at our fingertips, literally. With computers, tablets and smartphones, we have access to a wealth of information all the time. With so much digital availability, people on average check their email around 74 times a day. Furthermore, it has been reported that over 50% of millennials read their emails first thing in the morning. This means businesses can market to large audiences on a platform they are already familiar with and check regularly.
  2. Email marketing is also more targeted for businesses to market than social media. The reason for this is because it is much more likely for emails to reach their intended audience than social media posts. When it comes to social media, marketers must worry about algorithms and how these affect the reach of their posts. Reach is affected for companies on social media, especially as their followers increase. With email marketing, these issues do not exist.
  3. Since emails have a higher reach with their audience, this means they have a much higher return on investment (ROI). Many studies show that the ROI of email is much higher than social media. Lead generation, direct sales, brand awareness and website traffic are all significantly higher through email marketing than social media. These stats should not be ignored by businesses when creating effective marketing strategies.

Need help utilizing the full potential of your email marketing? At FrescoData, we’re here to help. FrescoData is a global leader in email marketing. We provide quality email lists, marketing lists and data-driven solutions all over the world. By using analytical techniques and focused marketing data we can make your audience more easily accessible.

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