The world is becoming more and more interconnected every day. This means communication between people all over the world is happening at an unprecedented rate. Marketers have used this momentum to extend the reach of their marketing campaigns.
Even in the age of social media, email marketing is still an extremely popular form of communication. Studies show that 2.5 billion people in the world have email and that it has the highest return on investment (ROI) for marketers. This means marketers should heavily focus on this channel of communication because it contains billions of potential prospects and can lead to the most revenue.
Because there is such high ROI with email marketing, it is essential for marketers to ensure their emails do not get marked as spam. This is not an easy task. Marketers may be familiar with local laws concerning spam, but not with international requirements. Failing to meet compliance for international spam laws can hurt your business’s reputation; furthermore, it can lead to severe fines.
Statista reported that as of March 2018 48.16% of all emails sent out are spam. Criminals use spam as a way to send malware to unsuspecting users and also steal their confidential data through spam. Governments maintain strict email laws for this reason and often speak about both advertising and criminal activities within them.
We have worked diligently to compile information about various spam laws all over the world. We hope that with this information you can feel secure that your email campaigns will not get marked as spam.
International Spam Laws by Country:
- USA: CAN-SPAM Act
- Canada: CASL
- UK: Data Protection Act
- Spain: Spanish Act on the Information Society Services and eCommerce
- France: Article L=I 43-5 Code of Postal and Electronic Communications
- Germany: Federal Data Protection Act, Telemedia Act, Act Against Unfair Competition
- EU: GDPR
- Austria: Austrian Telecommunications Act
- Australia: Spam Act of 2003
- Italy: Italian Data Protection Code
- Netherlands: Dutch Telecommunications Act
- New Zealand: Unsolicited Electronic Messages Act
- Switzerland: Federal Law Against Unfair Competition & Telecommunications Law of 2003
- Turkey: Regulations of Electronic Commerce 2014 No 6563
- Russia: Russian Federal Law on Personal Data and Federal Law on Advertising
- China: Measures for the Administration of Email Services 2006 and Consumer Rights Protection Law 2013
- India: No regulation
- South Korea: Act on Promotion of Information and Communication Network Utilization and Information Protection
- Japan: Regulation of Transmission of Specified Electronic Mail 2002
- United Arab Emirates: Unsolicited Electronic Communications Policy
- Argentina: Personal Data Protection Law No 25326 (PDPL) and Regulatory Decree 1558/2001
- Morocco: Law Number 09-08 of 18 February 2009
- South Africa: Consumer Protection Act, Protection of Personal Information Act and Electronic Communications and Transactions Act