The experienced marketers often say, “An email is a marketer’s greatest asset.” For all the small business owners, email marketing is very much alive and doing extremely well. Smart email marketing tactics still continue to blow the front doors of rival digital marketing segments.
A well-maintained email marketing campaign takes a leap beyond the filters and noise. It offers a great ROI, which remains unmatched by various efforts following digital marketing.
So why do we often have to face lower email subscription rates? This is because sometimes the techniques we prefer to request emails often impacts directly on user experience. In fact, sometimes it affects the experience so badly that subscribers instead of planning for email subscriptions prefer leaving the website.
Here are a few email marketing tactics that are critical for success in achieving a higher number of subscriptions .
Email Marketing Tactics
Opt-in box should be as visible as possible
Visible opt-in box attracts fresh email subscribers. A well-designed website offers plenty of opt-in options to visitors via the placement of opt-in boxes, which are strategically located throughout every page. A number of such options increase the possibility that a site visitor is satisfied and thus can be persuaded to subscribe. Nothing is more annoying than visiting a website, which continuously keeps interrupting your sessions by asking your email address. There are so many techniques available in the market, which marketers can use to keep notification of email subscriptions active without turning into an annoying feature.
In fact, the least business owners should do is place opt-in boxes at various places on the site – the top of the page, the bottom of the page, and the side of the page.
(Read: Email Marketing Myths to Avoid if You Want to Grow)
Data Collection Should be Limited
Nowadays, clients are too hesitant to offer personal data due to the boost in reports concerning online data breaches. This suggests that collecting an excess amount of data may play a key role in discouraging visitors for subscribing your emails.
Freebies are Always the best
Special offers are used as an essential strategy for running successful subscription campaigns. Visitors to your site won’t be willing to subscribe to your emails unless it’s absolutely worth it. Financial gain is not important, yet some sort of incentive may complete the task.
You can offer a white paper video or an e-book that is of value to your site’s visitors. The approach to figure the ways, which content has to provide is to understand the targeted audience of the website and what they find important.
These simple email marketing techniques should give you immediate results if followed smartly. If you use these approaches, your site is bound to receive a maximum number of visitors, which will eventually end up fetching more subscriptions. It provides more profitability and better marketing opportunities.
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