Email marketing is a very reliable, effective and economical way to get you a customer database for your products and services. Although getting a specific and quality email list which directly correlates with your services will help you save tedious hours from mailing each and every mail address you have. The result depends on a lot of factors including – whether they are or not compatible with your business and their responses. Targeted email list works as a redeemer as it will give you a selected, quality email of the consumers who will be exclusively interested in your product and look forward to hearing from you.
In order to get such targeted email lists you need to go through certain specific methods which will help you filter your interested audience.
1. First Impression Is The Last Impression
While you are at getting compatible audiences emails, you need to first find out who genuinely are interested in your company and can help you get sales. You can get there by writing a quality content article about your product, services and business. This is called ‘article marketing’ which helps get your message out there in an improved way. You can circulate this article to the websites having same area of expertise or services but with a good deal of traffic. Thus getting noticed in the first place is very important here. Push your content as far as possible so it gets noticed to the maximum extent.
Solo ads: This is one of the most effective ways to get noticed. Here you pay to a high traffic website in same area of your expertise in order to push the traffic in your direction for free offers and discounts in exchange of their names and email addresses .You need to first get assurance of certain amount of clicks to your opt-in page from the marketer in order to yield profit from solo ads.
2. Website Engagement.
Once you have successfully got the attention of your target and interested customers you need to engage them more on personal basis and give them something valuable for subscribing to your company or services. Customer should feel that they are important for your company and you are making constant efforts in order to make them feel valued. For doing so you can offer special features such as free eBooks of your company’s services, replying to their queries and FAQs or giving particular details on the topics of their interest. Here also you can take help of article marketing but at this point it needs to be more exclusively written for your target audience which should include more detailed information about your company which they often miss while visiting your site. Squeeze pages having all the important information in brief can also help get good number of PPV (pay per view). Content should be simple and informative so that customer gets a clear idea of what you are offering them. Maintaining consistency with the amount of work and quality will help you increase customer base exponentially.
3. Joint Venture
In order to enhance your targeted email list joint venture is a very effective technique. Here you select a partner from your field and mail your details to his email list and he’ll do the same with your list simultaneously. You can aware your audience about your partner and thus prevent mails from going into spam. By doing so you will get a good number of subscribers for your services depending on who you do joint venture with.
Remember in targeted email marketing you can’t go on by offering those direct sales or junk, if this happens so they will jump of your list as soon as possible. They are the people investing time and money in your business to get good and profitable returns so it is important you treat them right and you will get same in return for sure.