Digital marketing dominates the multimedia marketing spend in the year 2015. Most customers are now making purchases from online stores. As a result, it has increased the amount of organic traffic over the web. Marketeers have become smart, as they plan to spend or invest their amounts in digital multimedia channels.
Digital Marketing Strategy
It’s time to ramp up your digital marketing strategies by utilizing multimedia marketing.
Role of Digital Multi-Media Channels
Today’s marketing experts are very smart in advertising their brands globally by using the digital multi-media channels. They spend more on multimedia platforms. On an average, there are six multi-media platforms where in audience are connected online to various brands. Most of the customers make use of digital media to buy their products online.
The role of digital multimedia is quite significant. It’s show time for marketeers. Before going for higher investments in digital multi-media, you must have key prospects’ base, their buying habits and which channel they prefer most to get connected with you.
Marketeers spend more on multi-media channels
Marketing businesses who earn more by using digital multimedia channels, invest more in such channels. If in case, a customer has a poor experience with your brand, he/she will leave you and won’t ever try to connect with you in future. So for marketeers, they need to be more aware. They certainly don’t want to cheat their customers. Bad comments and reviews of customers will leave an adverse effect in your invested multimedia platforms too.
Kudos to Mobile Marketing
Mobile marketing has taken over the digital market. It has also increased organic traffic by 60 per cent. Customers and other prospects are viewing their emails and live updates using their mobile gadget. Digital marketing is ramping more due to the boom effect of the mobile marketing. For marketeers, it’s a bit challenging for them. They need to be more conscious before delivering any mails. They need to optimize their web site code to make it mobile friendly too.
One has to be careful with the content that they are going to incorporate in the mail. The best way to do it is to make that the content simple rather. Images should not be small and precise that fit their mobile window. Don’t deliver images that are fluff and less enticing. Avoid including too much multimedia content, instead try having one or two multimedia content.
Customers haunt for content
There is a massive need of good content in the online market for customers. Customers dig content which is well worth, relevant and covers their area of interest. Online marketeers should continue posting or updating web content that is unique and relevant. It will ultimately help in keeping their audience engaged with the brand.
It’s time to gauge your marketing performance by integrating digital content of all the happy customers that are sourced from various touch points. Give the bottom line a different look using such numeric figures and look forward to more investments in digital multi-media by delivering higher ROIs.
Learn more how FrescoData teaches you five steps to become a digital marketing superhero.
Fresco Data Mobile Marketing helps you dominate mobile marketing by integrating an interactive and responsive mobile version.