The only way a marketer can succeed is by getting to know more about their customers. To gather the necessary information, marketers make use of several different mediums, including questionnaires and surveys. The information gathered and collected is referred to as big data but the real problem is when the information is not utilized to its fullest potential.
If you are wondering how a modern marketer has to respond to campaign results in real-time and be creative about their message, read on.
Maintaining a Balance
Regardless of the email marketing campaign you are working on, you need to analyze how your time will be spent. You can either focus on the data or be creative about your message. However, it goes without saying that by harnessing all the available data, you can perform much better than the creative two-fold. This means you can spend more time on the data which is available along with previous open rates and preferences, leading to a 200% increase in overall email marketing success.
By focusing on the data variables and personalization, you will be able to generate more conversions rather than wasting valuable time. Since you cannot ‘invent’ more time, you will have to employ more resources or overrun the campaign. The only solution here is to maintain an effective balance between big data and overall design.
Using the Right Tools
It goes without saying that mass email tools available today are quite impressive. You can take advantage of these tools along with big data services for personalizing emails, analytics and re-mailing functionalities. However, it is not possible to use so much data at the same time. You can instead invest in better practices which collect the information required to unify customer data. This will allow you to fine-tune your message, thus engaging in extraordinary marketing which delivers outstanding results.
However, many marketers fail to realize they do not make use of these tools effectively and a lot of the time they feel as though they are drowning in a sea of data. The constant struggle to be creative and coming up with personalized messages turns out to be more difficult with so many tools to choose from. But on the other hand, technology has allowed individuals to harness and utilize big data for targeted and personalized marketing easily and quickly. This can only be made possible if you spend your time wisely to create data integrations and work on a data strategy.
Being creative is important, but by focusing on using big data effectively, you will be able to use it to your advantage for a successful email marketing campaign. You will be more confident about your knowledge since the chances of higher. If you are still having difficulties making the best of what big data has to offer, consider speaking to the experts at FrescoData.
Also Read: Humanizing Big Data