Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up-to-date data. Outdated databases can create disastrous results for any kind of marketing outreach, because they are essentially useless. Data enhancement services can assist in bringing these data lists up-to-date […]

If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of email address list campaigns. This is because they are usually more personalized, timely and targeted emails. What are drip email campaigns? Drip campaigns are a […]

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have an email address list for this generation, it should. This generation makes up around 24% of the US population, more than Millennials, Gen X and Baby Boomers combined. They also […]

Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing platforms such as social media or blogging. Businesses can leverage email marketing to send their customers information on discounts, promotions, and events. Nevertheless, it is critical that […]

December is crunch time for new student enrollment season. Students are submitting their final applications and working to meet enrollment deadlines. Because of this, it is critical to create compelling marketing during that time of the year that connects with students. This will help push them over the edge to apply to your university. At […]

The holiday season is an exciting, and stressful, time for marketers. It is one of the busiest times of the year when most sales occur for eCommerce businesses. Spending increases dramatically online, leading to huge opportunities for marketers. Create really good emails this season with holiday email marketing examples that will help increase conversions and […]

Interactive content is on the rise. The numbers support this: there is a 73% click-to-open-rate increase in interactive email content versus static email content. Every email marketer needs to consider incorporating interactive content into their campaigns. Why add interactivity? Consumers want to have fun online. Being entertained online keeps users’ attention. Many consumers feel that […]

There is an enormous amount of big data in the world. Because of this, we live in a data-driven world. This data impacts business decisions. Data impacts what messages reach us. Big data analytics has become an everyday part of our lives. This is just the tip of the iceberg.  The way we use consumer […]

We have recently been covering different ways to maintain good email deliverability rates, from maintaining a positive email reputation to data enhancing your email lists. Today we continue with this trend by discussing the difference between hard and soft email bounces. What is an Email Bounce Let’s start with the basics. We have all been […]

Why is Data Enhancement Important? Does your email list have the right data in the right fields? If not, we need to talk about data enhancement. Data enhancement can help increase your email campaign response rate and revenue. It will allow you to manage your data, so it can effectively be leveraged for larger business […]