Cold emails are tricky. They are much different than cold calls where you can interact with another person and convince them to listen to you. With cold emails, you can never be sure what will happen to the email you have just sent to your leads inbox. But how do you ensure that your email […]

Creating email marketing campaigns can be a cumbersome experience. It can get tedious to constantly be developing email campaign after email campaign. Following email marketing, best practices can be tiresome and difficult to do at times. Nevertheless, taking the easy way out in email marketing will inevitably lead to less success in your campaigns. We […]

The world is becoming more and more interconnected every day. This means communication between people all over the world is happening at an unprecedented rate. Marketers have used this momentum to extend the reach of their marketing campaigns. Even in the age of social media, email marketing is still an extremely popular form of communication. […]

Opt-in and opt-out forms determine how your audience consents to receive your email campaigns. It is critical to understand how this process happens. In this day and age, you can no longer ignore how you generate your email lists. If you do choose to ignore this process, you risk getting slapped with fines and risk […]

Developing content for your audience goes far beyond inserting relevant keywords into your website pages. You must understand your audience, and the stages they go through as they interact with your business. Creating content that aligns with your sales funnel will help you close more sales and build positive relationships with your customers. A sales […]

Rachel is a 35-year-old white suburban housewife. Anton is a 28-year-old black senior marketing manager in Chicago. Michael is a 19-year-old Asian student studying abroad in Europe. Sound familiar? These were the user personas from last week’s article about list segmentation and how it affects your email design templates. How were those user personas created though? […]

Let’s say you work for a company that makes headphones. Your company is about to release its newest product, a $150 set of headphones that will have your customers thinking they are true audiophiles.  Not only do they sound great, but they also look luxurious, cancel out noise, and are extremely durable. The question then […]

The fourth of July was last week. Did your company run a successful holiday campaign? Or were you scrambling to get something together for the major holiday? If you were the latter, this article is for you. We have developed this guide to assist you in your goal to succeed in your business. At FrescoData, […]

Marketing has evolved significantly over time. In the past, your boss may have increased your budget so you could buy more ads or splurge on putting your logo on a bus stop bench. Today though, it’s in your best interest to spend the least amount of money possible on marketing while still getting impressive results. […]

FrescoData is a company with a global mindset. This is because our data comes from a variety of different sources around the world. For us, we are not just trying to impact one market. We are trying to have a positive effect on the entire global marketplace. On the blog, we’ve recently been covering different […]