The holiday season is an exciting, and stressful, time for marketers. It is one of the busiest times of the year when most sales occur for eCommerce businesses. Spending increases dramatically online, leading to huge opportunities for marketers. Create really good emails this season with holiday email marketing examples that will help increase conversions and […]

Interactive content is on the rise. The numbers support this: there is a 73% click-to-open-rate increase in interactive email content versus static email content. Every email marketer needs to consider incorporating interactive content into their campaigns. Why add interactivity? Consumers want to have fun online. Being entertained online keeps users’ attention. Many consumers feel that […]

There is an enormous amount of big data in the world. Because of this, we live in a data-driven world. This data impacts business decisions. Data impacts what messages reach us. Big data analytics has become an everyday part of our lives. This is just the tip of the iceberg.  The way we use consumer […]

We have recently been covering different ways to maintain good email deliverability rates, from maintaining a positive email reputation to data enhancing your email lists. Today we continue with this trend by discussing the difference between hard and soft email bounces. What is an Email Bounce Let’s start with the basics. We have all been […]

Why is Data Enhancement Important? Does your email list have the right data in the right fields? If not, we need to talk about data enhancement. Data enhancement can help increase your email campaign response rate and revenue. It will allow you to manage your data, so it can effectively be leveraged for larger business […]

Different types of email marketing data need to be collected, tracked and analyzed by your team for successful email campaigns. This data will help you optimize your email campaigns to create subscriber engagement and drive conversions.  We have compiled a list of the most important data for you below. Top Data Sources for Email Marketing […]

5 Emails for Every Marketing Campaign Studies show that 2.5 billion people in the world have email and that it has the highest return on investment (ROI) for email marketers. With its wide reach and large conversion numbers at an affordable cost, it is easy to see why email marketing is a tactic you should […]

Last week we talked about how you can effectively blacklist yourself on email servers. Blacklisting is when emails are blocked from sending out campaigns because they have been identified as spammers. This puts them on a Blacklist, which blocks their emails from reaching their destination. Legitimate users can mistakenly be marked as spammers based on […]

Blacklisting is a term that applies to the practice of identifying email spammers. Spammers are identified based on the IPs and domains they send emails from. This information is compiled into a list that email servers reference, which can block emails from those IPs from being delivered to their intended recipients. It is estimated that […]

Cold emails are tricky. They are much different than cold calls where you can interact with another person and convince them to listen to you. With cold emails, you can never be sure what will happen to the email you have just sent to your leads inbox. But how do you ensure that your email […]