Today minimalism has become trendy. Tidying though has just become even trendier. With Marie Kondo’s book The Life Changing Magic of Tidying Up and now her hit TV show on Netflix, she is making tidying a priority for many of us. There’s something to be said about applying her tidying principles to your business. You […]

Data hygiene is an important part of the data enrichment services for your business. In this blog post, we will outline ways to make your internal data hygiene process more efficient and beneficial to your business. From facilitating important business decisions to mitigating risk associated with collecting sensitive personal information, companies of any size need […]

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic prestige. Instead, they will be more interested in learning about the full experience your university offers, from academics to extracurricular activities. Your university can market […]

This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on our internal research, 92% of adults use email, so expect more results by focusing on this digital channel. Since emails deliver the highest return on […]

Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails differ a lot. Ensure that you are doing the best cold prospecting possible by learning the differences between cold emailing and marketing emails as well as ways to optimize […]

Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up-to-date data. Outdated databases can create disastrous results for any kind of marketing outreach, because they are essentially useless. Data enhancement services can assist in bringing these data lists up-to-date […]

If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of email address list campaigns. This is because they are usually more personalized, timely and targeted emails. What are drip email campaigns? Drip campaigns are a […]

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have an email address list for this generation, it should. This generation makes up around 24% of the US population, more than Millennials, Gen X and Baby Boomers combined. They also […]

Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing platforms such as social media or blogging. Businesses can leverage email marketing to send their customers information on discounts, promotions, and events. Nevertheless, it is critical that […]

December is crunch time for new student enrollment season. Students are submitting their final applications and working to meet enrollment deadlines. Because of this, it is critical to create compelling marketing during that time of the year that connects with students. This will help push them over the edge to apply to your university. At […]