Developing content for your audience goes far beyond inserting relevant keywords into your website pages. You must understand your audience, and the stages they go through as they interact with your business. Creating content that aligns with your sales funnel will help you close more sales and build positive relationships with your customers. A sales […]

Rachel is a 35-year-old white suburban housewife. Anton is a 28-year-old black senior marketing manager in Chicago. Michael is a 19-year-old Asian student studying abroad in Europe. Sound familiar? These were the user personas from last week’s article about list segmentation and how it affects your email design templates. How were those user personas created though? […]

Let’s say you work for a company that makes headphones. Your company is about to release its newest product, a $150 set of headphones that will have your customers thinking they are true audiophiles.  Not only do they sound great, but they also look luxurious, cancel out noise, and are extremely durable. The question then […]

The fourth of July was last week. Did your company run a successful holiday campaign? Or were you scrambling to get something together for the major holiday? If you were the latter, this article is for you. We have developed this guide to assist you in your goal to succeed in your business. At FrescoData, […]

Marketing has evolved significantly over time. In the past, your boss may have increased your budget so you could buy more ads or splurge on putting your logo on a bus stop bench. Today though, it’s in your best interest to spend the least amount of money possible on marketing while still getting impressive results. […]