Email marketing isn’t dead, dead are those random email blasts that you used to send to each and every person on your mailing list. In these days, it’s all about personalization and automation. So, if you are still using those old school email marketing strategies, it’s high time you add some email automation tips in […]

If you’re a marketer, you’re likely to feel Twitter as “TOO TRENDY”, Pinterest as “TOO FLASHY, and well, Facebook as “TOO COSTLY”. When we’re talking about generating maximum sales and customer interaction, the old-school tactics of email marketing are the best. No matter how advance the technology in the marketing sector has become, email marketing […]

Citizens of the United Kingdom caught Brexit fever last month and voted to leave the European Union. The historic referendum on the UK’s membership in the EU took place on June 23rd, 2016 when the citizens decided it was time to stand alone, leaving the comforts of the union behind them. It’s still too early […]

Smartphones and tablets are everywhere you look; it seems like everyone is online checking email, social media, or gaming. Portable devices make up a large part of email interactions and it is essential for marketers to consider how prevalent mobile e-mail interactions are. In fact, mobile email is so pervasive that, depending on the audience, […]

Millennials rule the giant world of e-Commerce. In fact, millennials are those groups of individuals who perhaps have the more power to spend compared to any other generation. It’s estimated in the United States that the number is estimated to reach annually $200 billion in 2017. The millennials are the first digital generation so far […]

It’s no secret that email marketing is an amazing way to connect with prospects, customers, and with everyone else who is important to your business. What’s most important metric of your email marketing campaigns? Of course, it’s the open rate. What’s the second most important metric after open rate? It’s email click-through rate (CTR). Ways […]

Are you making the most out of your respective email marketing campaigns? Are the subject lines exciting enough to push subscribers to open the emails out of curiosity? Sales generate email leads. Take the circumstance of last year, for instance. 44 percent of email recipients responded to at least one purchase, which was based on […]

Food businesses do not often gain the marketing recognition that they deserve due lack of effective email marketing campaign ideas. Traditional marketing techniques do little justice to such wonderful businesses. All they need is food venture email marketing campaign to get noticed in such a competitive market. Food ventures are often overshadowed by franchise restaurants, […]

Building an enhanced mobile marketing strategy is a key priority for many marketers. The growth in consumer adoption of mobile videos and wearable technologies has lead to fresh delivery approaches over the last few years. At the present time, marketing campaigns seem to be navigating the new platform of mobile advertising. Due to this, the […]

Everyone wants to do business with c-level executives. They are the ones who write the checks, make decisions, and open the door to plenty of lucrative opportunities. But therein lies a problem – you cannot through because they’re constantly tuning out messages, just like the rest of us. They’re so bombarded with email messages that […]