Personalization is one of the major aspects in shaping future of Digital Marketing. According to industry sources, it was revealed that by the year of 2016, around 89% of marketers are going to focus on customer experience to enhance their brand image. The organization makes use of consumer data in smart ways of personalizing the […]

Big Data governance plays a vital role in firms for gaining success. Big Data technology is gradually growing day-by-day with ever challenging trends and technologies. The term “Big Data” we usually refer as bytes of data generated everyday globally in size of Exabyte or Petabyte. Big data is an evolving term that illustrates the voluminous […]

Below are some tactics that will help to  revive your email marketing strategies: 1. Make your campaigns mobile friendly Mobile has made a revolutionary change in the today’s digital market. Mobile users are increasing day by day. According to a source, 65% of the emails are being opened from the mobile device. From 2013-2014, the […]

Database plays a vital role in an organization. Every organization aims to increase their customers by offering best email marketing services. It is a sad fact, but your email marketing database decreases every year by 30% due to unsolicited emails, spam complaints and undeliverable emails. Marketing vendors should make sure that they deliver consistent, fresh […]

Data is powerful asset for any organization. Legitimate email vendors provide excellent opt-in email marketing lists that meet the needs of hundreds of thousands of marketing customers worldwide. Email marketers utilize such email data from past purchase or through web crawler. A majority of marketers follow the rightful practice of ‘buying opt-in lists’ from vendors […]

In the first half of 2013, data-driven marketing increased by a staggering 227%. About 90% of respondents agreed that use of segmentation and targeting strategies is crucial to their digital marketing techniques. Along these lines, email marketing was seen as an area most influenced by data accumulation. Around 72% of respondents said that data and […]